Blog

A digital adoption platform guides users inside software, from internal tools to your own product. Here is what a DAP is, its types, benefits, and how to choose.

Arthur QuincéAug 13, 20265 min read

The feature adoption funnel shows exactly where users fall away from a feature. Here are its four stages, the metric for each, and how to move users through.

Julia WardAug 12, 20265 min read

A digital adoption platform guides users inside your SaaS. Here is what a DAP does, how to choose one, and why the category is shifting toward AI that trains.

Anna BruggerAug 8, 20265 min read

Product onboarding is where your product proves itself or users quietly leave. Here are the in-app steps and best practices to get them to value fast.

Julia WardAug 7, 20265 min read

Most software adoption strategies fail because they stop at launch. Here are seven that work, for customer-facing and internal software alike.

Arthur QuincéAug 6, 20265 min read

Your activation rate, not your signup volume, predicts growth. Here is how to define the right milestone and lift the share of users who reach real value.

Anna BruggerAug 5, 20265 min read

Digital adoption is the point where technology spend turns into real outcomes. Here is what it means, why it matters, and how to measure and improve it.

Julia WardAug 4, 20265 min read

There is no single churn benchmark for B2B SaaS. This guide gives indicative ranges by segment (SMB, mid-market, enterprise), the difference between logo, gross and net revenue churn, how to calculate each, and how to get below the benchmark.

Benoit ChatelierJul 30, 20268 min read

There is no single right CSM-to-client ratio. This guide covers the benchmarks by touch model, the five factors that set the right number, how to calculate yours, and how automation lets you raise it without hurting retention.

Julia WardJul 18, 20268 min read

An AI performance coach for user training builds competence continuously and in context, inside the tool being learned. Here is what it is, why traditional training fails, how it differs from an LMS, and how to measure real proficiency.

Anna BruggerJul 16, 20268 min read

Most SaaS churn is decided in the first 90 days, and most struggling users never ask for help. In-app onboarding reaches them at the moment of friction. Here is why it reduces churn, what makes it work, and how to implement and measure it.

Benoit ChatelierJul 11, 20268 min read